Recruiting Is a By-product

Ryan Sparks
October 7, 2026

Families often come to the question of a summer rowing camp with one hope in mind: that the right camp will produce the right erg score and the right score will produce a seat on a college roster. Because I recruited for an Ivy League program and have written two books on how recruiting works, I take that hope seriously enough to answer it carefully rather than encouragingly. A camp cannot get an athlete recruited. What it can do is more useful and far less often described.

How junior athletes develop

Most people in the sport know this and few say it aloud. A crew does one of two things to a young athlete. It can teach her that she is enough because she arrived, did her share and the boat moved, or it can teach her that she must prove she is enough at every seat race and every erg test while the next test waits. The first lesson produces an athlete who respects her own effort and the second produces one who believes she is her results.

Both lessons produce speed. Fear produces it quickly and respect produces it durably, and the difference shows years later in whether the athlete is still healthy, still motivated and still rowing. Most junior coaches understand this because they took up the work to teach the first lesson and spend much of each season defending it against pressure to teach the second. I wrote this for them as much as for parents.

An athlete I advised

Some years ago I advised a junior of unusual natural ability who could have gone to any of several programs. He turned down the one that had been winning everything and chose a program with a new coach because he wanted to help build something and believed the building would be good for his character. I admired the choice then and I admire it now. The program he joined ran on fierce internal competition and ran it well, and he rowed four years there before representing his country and winning an Olympic medal. When we spoke again years later I asked what he had learned, and he told me he had learned ruthless compassion. He meant that he would remove his closest friend from a boat without hesitation if the boat went faster for it, and that he had made his peace with this.

By every external measure the model served him well. It gave him everything the sport offers along with a settled view of the people beside him, and that view came from a culture built on proving worth rather than confirming it.

What a camp can and cannot do

A camp can change the way an athlete works with her own effort, and that is the only outcome worth claiming.

Capable athletes in every sport hold two abilities in balance: discomfort tolerance, which lets them continue when the work hurts, and effort awareness, which tells them what they are spending and to what end. Rowing prizes the first and neglects the second because the sport is low-impact and an athlete who pushes without judgment is rarely injured for it. Our camps train the balance through a cycle that every Sparks camp runs the same way: a Prepare conversation before a demanding piece, the Challenge itself and a structured Reflect step afterward in which the athlete says what she noticed and what she will change. We hold staff ratios between 1:3 and 1:5 at every camp because the Reflect step only works as a conversation. Four days are enough to introduce that way of working and to put an athlete among coaches who practice it, and four weeks of the cycle inside a small group she comes to know well are enough for it to take hold. She leaves with more care in how she spends herself and more confidence that she can get through difficult things, and any improvement on the erg that follows is a product of that work rather than its aim.

The limits are just as plain. A camp cannot take thirty seconds off a 2K in two weeks because no workout and no coach can do that. It cannot make an athlete wanted by getting her seen because rowing well in front of a college coach is a different thing from being recruited. It cannot place a student in a college. The 2K is the screen, and the screen is real. What survives the screen is whether an athlete can be coached once she is in the boat. If she is not a recruit yet, that is what a summer is for.

That is also who our Challenge and Leadership programs are written for: the sophomore who loves rowing and is not a recruit yet, and who wants to get a little better every day rather than a little faster by August. If an athlete is already a recruit, the same work makes her easier to coach and harder to plateau, and we will not sell her a shortcut.

One further point from the recruiting side rarely reaches families. College coaches want resilient athletes who will row for four years and enjoy it, so they read an athlete's history as evidence of commitment and have met enough shortcut-seekers to recognize one. Once the erg has done its sorting, they choose on trajectory, character, maturity and how an athlete communicates with them, which is the part of recruiting almost no one prepares for. Recruits who arrive by shortcut tend not to last and experienced coaches know it.

Our own part in this

Sparks began in college counseling and built camps to support that work, which is why our first camp was called Recruit Fit Camp. It ran for one summer, it helped athletes find a college where they could row, and some of that purpose survives in what we do today. The trouble lay in what it taught families about why an athlete should attend a camp at all. We attached camps to recruiting and answered questions about the process for athletes who did not yet have the scores to act on the answers or the attachment to the sport that earns them. In doing so we helped teach the market that high school rowing exists to produce college rowers, and that idea sold camps.

I no longer hold that view. High school rowing exists so that a young person can grow, enjoy the sport and get better at it. Recruiting is a by-product of those three things for every athlete, and that includes the ones who finish exactly where their families hoped. Families chase outcomes because almost no one has explained to them how evaluation works, and that silence belongs to the industry as much as to anyone. In my experience the settled parent does not want what we used to sell. She wants to know the summer serves the future, and once she knows that she wants her child cared for, challenged, grown as a person and improved as a rower. Those things can be delivered.

Success, and a question to carry

Success at Sparks is knowing how to meet a challenge in the way that serves your performance best. Beneath that sentence sit the qualities it is meant to produce, which are resilience, enjoyment of the sport, a steady regard for oneself and confidence. An athlete with those will find the erg score, the seat and the college when she needs them and will know what to do if they do not come.

The stakes reach beyond any one family. A sport organized around results teaches children that they are their results and produces adults who look successful without being at ease, while a sport organized around development comes to resemble a martial art whose effect on character outlasts the years spent in it. Sparks was founded to build cultures of the second kind, and we are not alone in wanting them. Most junior coaches in this country want the same thing, and the sport would be better for more of them saying so.

What we offer in return is modest and we intend to keep it. We will not promise erg gains or recruiting outcomes because no program can honestly guarantee them, and we will keep publishing what camps can and cannot do. We ask families for two things in turn. Protect a child's love of the sport because that love does most of the teaching, and put one question to every camp under consideration, including ours: how will this camp change the way my child lives? Ask for the mechanism, ask what the coaches believe about effort and about worth, and ask what happens on the day she is slower than the athlete beside her. The answers will say more than any list of alumni.

Recruiting Is a By-product
About Author
Ryan Sparks
Ryan Sparks, founder of Sparks, explores culture's impact on athletic development, runs global rowing camps, and co-authors books on rowing recruitment.